Home Audio and Cinema in Brazil - New Market Research Report
Rising disposable incomes, especially among middle- and lower-income groups, combined with low possession rates, helped drive volume sales of home audio and cinema in Brazil in 2012. The category was also supported by new technological innovations which boosted the visibility of certain categories. Hi-fi systems, comprising the largest category, are popular among lower- and middle-income groups while home cinema and speaker systems appeal to middle- and higher-income groups.
View full press release