New Market Report Now Available: Health and Wellness in Australia
Retail value growth in health and wellness outpaced that of wider packaged food in 2012, as Australian consumers became increasingly aware of food intolerance and allergies, gaining weight or satiety to avoid snacking on empty calories. The strong performance of the organic, food intolerance and fortified/functional categories demonstrated that consumers continue to be better informed regarding their dietary requirements and strive to achieve a greater sense of wellbeing through their diet.
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