Alcoholic Drinks in Thailand - New Market Report
The strong economic recovery in the aftermath of the flooding in Thailand allowed brand players to see improving sales of alcoholic drinks. This was followed by an increase in the minimum wage in 2012, which raised the incomes of blue collar workers, leading to higher expenditure on necessary goods and entertainment. Mid-priced to premium beer, spirits and wine benefited from the optimistic economic environment, with lower risk of political divide. Shifts in consumption patterns were witnessed,...
View full press release