New Market Report: Health and Wellness in the United Kingdom
Health and wellness food and beverages continued to grow at a much lower rate in 2012 than in the pre-credit crunch years, with this reflecting the impact of the economic downturn. Consumers became increasingly price-sensitive as a result of declining disposable incomes. Many product areas in health and wellness are priced at a premium in comparison with standard alternatives, such as functional bottled water and reduced fat cheese; this makes it much harder to attract consumers who are trying...
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