Germany Food & Drink Report Q1 2014 - New Market Study Published
We believe that German domestic demand will continue recovering through 2014, despite the weak outlook for German exports. Conditions are ripe for income levels and consumer confidence to continue supporting a steady increase in real consumption. Part of this will be driven by the ongoing increase in home ownership rates, which, accompanied by a steady increase in property prices, will increase household net wealth and willingness to spend. This has positive implications for spending on food and drink.
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