Market Report, "Bulgaria Consumer Electronics Report Q1 2014", Published
The consumer electronics market in Bulgaria has medium-term growth potential, with low penetration in most device categories meaning vendors can tap the first-time buyer and upgrade/ replacement market as incomes rise. As device prices decline and incomes rise we believe Bulgaria could be a regional outperformer over the medium term. However, in the short term we expect difficult trading conditions to persist in many segments of Bulgaria's consumer electronics market in 2013. The uncertain economic outlook continues to undermine consumer...
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