Dog Food in the United Kingdom - New Study Released
Dog food is following the same pattern in 2013 as in the previous year with value growth outperforming inflation, while volumes are seeing no movement. This means that although the category is giving the impression of growth, there is actually declining demand, with the category only being maintained by unit price increases. Clearly, this is not a healthy position for the dog food category. The principal reason for this is the macroeconomic situation which is affecting living standards across...
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