Soft Drinks Global Corporate Strategy - New Market Research Report
Coca-Cola continues to lead world's soft drinks comfortably, overshadowing PepsiCo in geographical spread, category development and brand-building. Neither has made a major acquisition in the past 12 months. Suntory's pending acquisition of Lucozade once again shows its determination to expand to become a global company. Consumers' desire for non-carbonates continues to rise, while reduced sugar products have become a core theme in new product development.
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