New Market Report: Fast Food in the United Arab Emirates
Fast food increased at a considerable rate in 2012, posting an increase of 15% in current value terms. Primarily, fast food managed to appeal to a wide consumer base, with consumers from all income groups increasingly relying on this channel for quick, easy, and affordable meal solutions on-the-go. At the same time the competitive environment became more crowded, with the number of outlets rising by 12%.
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