New Market Research Report: Foodservice in Western Europe: Targeting Growth Areas in a Region in Decline
Consumer foodservice value in Western Europe continues to decline, with no recovery in sight; nevertheless, growth opportunities remain. Chained segments are experiencing growth in all categories, and key limited-service formats, such as fast casual and specialist coffee shops, show the potential for long-term opportunities. Strategy in Western Europe is now entirely about targeting these growth areas and, within them, finding ways to appeal to the particular preferences of European consumers.
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