New Market Research Report: Ready Meals in Belarus
The trend for convenience is driving the ready meals category's development. The convenience trend is supported by ongoing urbanisation in Belarus and the increasingly busy lifestyles of the urban population. Consumers in Belarus, particularly in urban areas, are seeking convenient meal solutions as lifestyles are becoming busier, a situation that leaves less time to spend on cooking. The vast majority of sales come from frozen ready meals, chilled ready meals and dried ready meals, while...
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