Market Report, "the Mobile Wallet: How Loyalty Could Spur Consumer Adoption of Mobile Payments", Published
Mobile wallets have failed to gain steam in the marketplace among consumers for a number of reasons, including security and privacy concerns, as well as a lack of the necessary infrastructure. In markets with a more advanced payments system, mobile wallets will have to do more than just execute a payment. In order to entice consumers to substitute their leather wallet for their mobile phone, mobile wallets will have to provide additional value, which is likely to be derived from...
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