Market Report, "Contact Lenses in Italy", Published
Contact lenses continued to significantly outperform spectacles in both volume and value terms in 2013. This was largely due to the fact that contact lenses are perceived to be a medical necessity, the purchase of which cannot be delayed or even entirely avoided. More than 90% of contact lens volume sales are made up of daily disposable lenses, meaning that, on average, contact lenses have a much shorter lifespan than spectacles.
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