New Market Study Published: From the Outside Looking in - Chinese Tissue and Oversupply
While the Chinese market for tissue is booming and per capita consumption increases rank among the highest in the world there remain structural problems. Following a period of unprecedented capacity increases, the industry has rapidly modernised which belies the underdeveloped distribution system found outside 1st and 2nd-tier cities. The arrival of SCA through its purchase of Vinda and a dearth of small-scale producers make for an unusual and potentially hazardous competitive environment.
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