New Market Research Report: Irons in the United Kingdom
The irons industry is quite polarised in terms of product positioning. High added-value products, such as steam generators/ironing systems, boosted value growth in the UK in 2013. Conversely, bottom-end products as alternatives still enjoy consumer demand thanks to last-minute purchases. However, such polarisation has not helped overall irons to perform well. As a result, irons did not record a good performance in retail volume terms, but a decline in 2013.
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