Breakfast Cereals in Japan - New Market Report
Amid growing awareness of health and wellness among consumers, breakfast cereals continued to grow in 2013 by registering an 8% current value increase. While breakfast cereals had long been perceived as breakfast for children, consumer perception shifted thanks to manufacturers' promotional activities towards the end of the review period. The health benefits of breakfast cereals came to be valued by adult consumers. While consumers increasingly led busier lifestyles, the convenience of...
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