Market Report, "Soft Drinks in Ireland", Published
While Irish consumers continued to struggle with their daily finances, there was some respite in 2013 and the slightly tentative signs of positivity were reflected in the stabilisation of soft drinks. This was especially true for off-trade, which continued to see better performance than on-trade, both in volume and value sales terms. Many consumers continued to seek value and found it possible to do so through bulk buying and stocking up when products were available on special offer.
View full press release