Market Report, "Carbonates in Colombia", Published
During 2013 carbonates grew 1% in volume and 0% in current value. The reason behind the volume growth was the slight increase in the middle class, which constitutes the major consumer base for carbonates. Nevertheless, the increase in the middle class was counterbalanced by a shift in consumer preferences towards healthier alternatives. On the other hand, firms reduced significantly the unit price as a strategy to preserve the volume sales, which explains the non-existent growth in current...
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