New Market Research Report: Gum in Georgia
2013 continued the trend of previous years, as in Georgia gum import volume gradually decreased in line with general gum consumption. The reason for this could be a slight shift in consumers' buying behaviour towards gum replacement products, such as breath freshener confectionary products and sprays. Also, the number of imported brands represented in the gum category is decreasing - this is explained by gradually disappearing Turkish and other cheap brands, which were highly visible on shelves...
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