Recently Released Market Study: Contact Lenses in South Africa
Consumer brand choice continued to be influenced by optometrists during the review period. It is common practice in South Africa that consumers often buy brands that are recommended by optometrists soon after eye examinations. Considering the fact that distribution is limited to registered optometrists, most optometrists often stock all types of possible lenses and consumers are often given a wider range of brands to choose from in relation to what would have been prescribed for them.
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