Recent Study: Health and Wellness in Romania
Despite positive growth, health and wellness performed below its potential due to the consumers' reaction to reduced purchasing power in 2010-2012. A slowdown was observed in HW dairy, bakery, oils and fats and confectionery, which accounted for some of the highest retail value growth rates in the early review period. Niches also performed below potential, given their low sales bases and the novelty effect, which normally produces dynamism. Additionally, the large proportion of the population...
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