New Market Study Published: Luxury Writing Instruments and Stationery in Japan
Both luxury writing instruments and luxury stationery continued to see strong growth in both volume and current value terms in 2013. The overall category experienced a negative performance in 2009, during the time when consumers tightened their expenditure on luxury goods due to the severe economic situation. However, it demonstrated a rapid recovery in 2010, and value sales growth accelerated from 2010 to 2013. One of the major factors behind this growth was constant new product launches.
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