Consumer Goods Market on Soap, Bath and Shower Products in China - April 2014: Worldwide Business Survey Hope, Hype and Strategies Status, Opportunities, Market Forecasts
Retailers need to ensure there is enough in-store marketing to recruit new shoppers day in, day out. Cross-category brand extensions and creating limited edition ranges can leverage consumers’ ’infidelity‘ behaviour and capitalise on shoppers’ desire for newness and excitement.
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