New Market Research Report: Home Care in Kazakhstan
Although the majority of home care is considered non-essential, home care continued to develop in retail value terms over the review period in Kazakhstan, despite the uncertain economic situation. Consumers tend to look for easy-to-use, but quality products, especially for the care of high-value surfaces. Kazakhstan consumers also tend to experiment with innovative home care products, following strong advertising campaigns. As a result, consumer habits and preferences were reflected in players'...
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