Yoghurt and Sour Milk Products in Indonesia - New Market Research Report
In 2013, yoghurt and sour milk products continued to gain popularity among upper- and middle-income consumers, especially women, due to the various perceived benefits of the products cited in articles in the mass media. Yoghurt is believed to be good for dietary purposes and to improve digestion. Female consumers also perceive that yoghurt can help them maintain a slim figure, improve their skin, and slow down the ageing process.
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