Baked Goods in Kenya: New Research Report Available at Fast Market Research
Kenya is experiencing a revolution in which supermarkets like Uchumi, Nakumatt, Tuskys and Naivas are baking goods to fiercely compete with the leading traditional bakers. For example, people are now more likely to go Tuskys for their bread as it is freshly baked. The trend was started by Uchumi supermarkets and is now led by Tuskys with branches all over the country.
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