"Ice Cream in the Philippines" Published
The strategic moves of manufacturers in recent years helped to boost the consumption of ice cream in the Philippines. Leading brand Selecta was able to convince consumers to indulge in ice cream through the affordable price of its Cornetto brand, whilst its bulk dairy ice cream variant is positioned to promote family weekend bonding. On the other hand, competing brand Nestle made products more affordable and accessible to middle- and lower-income consumers through the launch of SKUs which were...
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