Ice Cream in Tunisia - New Market Report
The main key trend that marked the category in 2013 was the intensive communication strategy led by the new player Al-Naseem. The company used different communication channels, like social media, TV, radio and street billboards. More importantly, Al-Naseem focused its ads on famous cartoon characters which are liked by most children. Such characters are SpongeBob, Hello Kitty, Superman, Batman, etc. In addition, the slogan used in the adverts creates a buzz - 'Al-Naseem weld glasy,' which some...
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