New Market Study, "RTD Tea in Colombia", Has Been Published
RTD tea grew 19% in volume and 27% in current value during 2013, still an outstanding growth but lower than the review period CAGR. The main reason for this growth is that consumers perceive RTD tea as healthier than other soft drinks, so there continues to be a consumer migration from carbonates to RTD tea. Obesity is an important worry for Colombians as 36% of the population older than 15 years old is overweight. Health and wellness is not the...
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