"Dermatologicals in Colombia" Published
Advertising has been the catalyst that has activated some modestly growing and quite stable categories into more dynamic areas within the consumer health industry. It is important to note that there are no new medicines or delivery systems and this can be considered a revamp of old products for old problems. Since major antifungal ingredient clotrimazole switched to OTC in 2010, Bayer has been practically the only company advertising brands such as Canesten to treat mainly topical foot fungus...
View full press release