New Market Report: RTD Coffee in the United Arab Emirates
RTD coffee is a new category which is still in its infancy, thus seeing very high double-digit growth as the product is at the beginning of its lifecycle. Interest in RTD coffee has been mainly seen among younger consumers looking for an energy fix. These tend to be the same young adults which are attracted by energy drinks. However, RTD coffee has a lower unit price and so also appeals to a larger number of young girls.
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