New Market Study, "Cough, Cold and Allergy (Hay Fever) Remedies in Turkey", Has Been Published
Although a significant proportion of cough, cold and allergy (hay fever) remedies in Turkey are still available only with a prescription, the category increased by 26% in current value terms in 2013. The main reason was the continued effects of government's new reimbursement policy for pharmaceuticals, including a fixed cost for every prescription, and extra fees if the number of prescribed products in a single prescription exceeds three. Many patients in Turkey are now more willing to pay for...
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