Luxury Goods in Thailand - New Market Study Published
Thanks to an increase in income level and purchasing power amongst Thai consumers, they tended to pursue a high style of living. Their interest in the materialism trend gave a big support to luxury goods in many categories. Thailand was chosen as a market to establish boutiques and flagship stores for the existing and new luxury brands. Moreover, room for growth was realised and opportunity for store expansion was accepted. Aggressive marketing activity was a driving force for growth, keeping...
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