New Market Study Published: Other Hot Drinks in Turkey
Due to the increased number of new product developments and increased marketing with improved distribution, in 2013 other hot drinks registers strong growth. Although other hot drinks was not a very dynamic category in terms of new product launches over the review period, it received a fair amount of investment in terms of new product launches and marketing. This dynamism leads to 9% growth in current value terms, compared with a CAGR of 8% over the review period.
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