New Market Study Published: ATM Cards in Ukraine
In 2013 Ukraine could not get rid of its strong cash culture and Ukrainians traditionally opted for cash withdrawal with the ATM cards. Even though the number of ATM cards declined in 2013 (-3%), the number and value of transactions were on the rise, increasing 10% and 26% (in current terms) respectively. Ukrainians still preferred taking money out of ATMs and paying with cash rather than paying with cards, a procedure usually viewed as cumbersome, less safe and more costly...
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