New Market Research Report: Personal Care Appliances in Germany
In 2013 personal care appliances managed to build on its previous positive sales performance in Germany. Much of the upwards trend in demand was attributed to ongoing consumer concern about dental hygiene, along with new innovative products introduced by the major players in 2013. In 2013 the Dutch manufacturer Philips launched the Sonicare Airfloss, a new innovative water jet. The product launch was supported by major national advertising campaigns in order to stimulate consumers' interest in other oral care appliances...
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