Report Published: "Adult Mouth Care in Ireland"
Adult mouth care in Ireland remains a largely underdeveloped OTC category, accounting for a mere 1% of total consumer health value sales overall in 2013. The category comprises mainly well-established brands, many of which have been used traditionally within Irish families for generations. Oral health is not a key area of concern among the majority of Irish consumers, with many foregoing visits to the dentist for many years or until a major problem emerges. Whilst high costs of dental care...
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