New Report Available: Vitamins and Dietary Supplements in the United Kingdom
Vitamins and dietary supplements received a great deal of media coverage in 2013, but both positive and negative stories ensured growth was relatively flat. Which? (the largest consumer organisation in the UK) ran a front-page investigative feature into the industry, suggesting that consumers are wasting their money on unnecessary food supplements, with some manufacturers making misleading claims on their products. The BBC also wrote an article highlighting the dangers of taking too many vitamins. Although the majority of the industry...
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