New Market Report: Ice Cream in Italy
In spite of the challenging economic conditions, Italian consumers proved unwilling to cut their expenditure on ice cream in 2013. On the contrary, ice cream even benefited from consumers increasing their consumption of this comfort food. This supported the strong performance of retail artisanal ice cream, which dominates the offer in Italy, and which continued to see healthy growth during 2013. Moreover, indulgent flavours and formats proved more successful than fruit flavours, with water ice cream expected to see the...
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