Soup in Belgium - New Market Report
Soup in Belgium continues to be consumed as a daily meal, thanks to it being perceived as an easy-to-prepare, affordable and healthy product. According to a study by Knorr, although, in 66% of cases, soup is prepared at home, Belgian consumers still like industrial soup. Soup is perceived as healthy, which leads 83% of parents to prepare it in order to make their children eat vegetables. Consumers are increasingly demanding low-salt products exempt of added flavour, although they are not...
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