New Market Report: Chocolate Confectionery in Russia
In 2013 incomes in Russia grew at a slower pace; however they still showed positive dynamics. This resulted in greater possibility for consumers to indulge themselves. As a result, one of the main tendencies within chocolate confectionery was strengthening premiumisation. This was notable with the gradual shift from the traditionally-strong category of bagged selflines/softlines to tablets with higher cocoa content and chocolate with non-standard fillings. The brands, positioned at a higher price point, have become more accessible for Russian consumers,...
View full press release