New Market Study, "Microwaves in Japan", Has Been Published
The trend towards home-cooked meals remained the most important for microwaves. This trend did not help microwaves generate positive growth in 2013, with a 1% decline in volume terms, as demand was met in 2011 when people who lost belonging as a result of the March earthquake purchased microwaves. However, the trend continued to help the category sustain high volume sales of over 3 million units every year by stimulating replacement demand for the latest multi-functional offerings. Combination...
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