RTD Tea in the United Kingdom - New Market Study Published
RTD tea experienced good growth in 2013, although from a relatively low base compared to other soft drinks categories. While the winter lasted for a long time into 2013, very hot months followed up, enabling growth in RTD tea sales. This type of drink is very much perceived as rehydrating and as a more refreshing alternative to a cup of tea, hence its higher sales in the summer months. Although 2012 recorded very decent growth of 2% in volume terms,...
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