Carbonates in the Philippines - New Study Released
The sales of carbonates in the Philippines continued to grow in 2013, with total volume expanding by 4% and total value sales improving by 4%. The growth was driven by the robust economic growth reported during the year, which boosted both business and consumer confidence. Manufacturers' promotional schemes focused on intensive tri-media advertisements. Major players The Coca-Cola Export Corp and PepsiCo International Inc continued to invest in advertising campaigns that keep customers informed and excited.
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