Assessment of the Indian Tea Market 2014: Industry Analysis, Size, Share, Growth, Trends and Forecast
India is globally the second largest tea producer and consumer. The current tea market size in India is approximately INR 15000 crore and the industry derives its importance by virtue of being one of the major foreign exchange earners. The fact that India is a 100% tea-penetrated country and tea drinking is ingrained in the culture poses consistent opportunity to players.
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