New Market Report Now Available: Noodles in Italy
Ethnic food is recording positive results in Italy despite the difficult economy. Noodles are mainly purchased by consumers who have been travelling to countries in the Far East and want to cook them at home once they are back. The fact that dining out significantly slowed down in 2012 and 2013 due to decreasing discretionary spending by Italian consumers supported home cooking and thus sales of noodles.
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