Recently Released Market Study: Food Preparation Appliances in Portugal
Although significantly affected by the recession, food preparation appliances showed stronger resilience compared with other categories. Like other small appliances, food preparation appliances have a short replacement cycle, and are more affordable compared with major appliances. In addition, the hype of TV-chef shows, as well as the staying-in and cooking trends, necessarily accelerated by the decline in disposable incomes, ensured the category held up relatively well. That said, food preparation appliances still saw a 4% volume decline in 2013, as...
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