RTD Coffee in the Philippines - New Market Report
The local RTD coffee category continues to cater to a niche of young urban consumers who want alternative soft drinks products to stay awake and refreshed during the day. Total volume sales of RTD coffee inched up by 2% in 2013, supported by the expansion of chained convenience store networks in the Philippines. It should be noted that convenience stores are among the biggest distributors of RTD coffee. Imported brands are making their way through convenience stores, especially those that...
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