Chocolate Confectionery in Italy - New Study Released
Chocolate confectionery in Italy is expected to decline by 2% in current value terms in 2013, reaching EUR2.4 billion. The negative performance of the category is linked to the general economic environment in Italy, which makes Italians less willing to spend money, and more sensitive to price when carrying out their food shopping. However chocolate remains an easy and affordable product which can provide some sort of consolation in this difficult period.
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