RTD Coffee in Estonia - New Market Report
RTD coffee remained a niche category in Estonia in 2013 and hence sales of these products remained marginal. Although RTD coffee began to emerge in 2011 thanks to the launch of Hustler Coffee by local player, Viru Olu, the product did not gain favour and disappeared from the market in 2012. Despite the fact that the category is unfamiliar to the majority of Estonians, consumers are beginning to try the few products that are available.
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